Can Words Affect Your Home’s Price?

According to a Zillow analysis of 24,000 home sales, words like “beautiful,” “custom” and “remodeled” can and have led a home to sell at a premium price. Interestingly, their survey found that homes in the lowest price tier did well when they used high-end adjectives like...

Do You Use Words in Your Listings That Create Urgency?

What words should you use in your real estate listings? According to the Wall Street Journal, it depends on the market. Slow markets should use language that reflects value where more robust economies will get better results describing lifestyle. During strong market cycles, agents tend to...

Zillow and Google Join Forces

The king of search has teamed up with the Internet's most popular real estate portal. Google Now is an intelligent personal assistant app for Android and Zillow is now powering its real estate search and listings. When users enter keyword search terms that indicate they are home...

Syndication Issues in 2012

According to an article on Inman News, the coming year will see an increased scrutiny of the value of real estate listings syndication. The article discusses a renewed debate around broker control of listings data and its distribution channels and and a rising demand among...