Rise of the Second Screen Viewers

If you watch any live television broadcast – a sporting event, American Idol, etc. – I’m sure you’ve witnessed the incorporation of mobile interaction via social media channels. Even pre-recorded television has gotten in on the act. Viewers are encouraged to use Twitter to vote for...

17 February, 2014
Mobile Targeting – It’s Getting More Precise

First there was geo-targeting, or employing location-based techniques to reach your target market. But advertisers are getting savvy to more precise methods to reach mobile users on the move. Brand campaigns using techniques such as targeting based on location-specific consumer behaviors increased to 58%, up from...

10 June, 2013