Still Reluctant to Buy

BuilderOnline tells us that the housing market has nearly bounced back to a healthy state; yet more Americans than ever are opting to rent. What’s the reason for this rental market explosion that we’re seeing? The two groups we’ve predicted will help continue to heal the...

Who Are Today’s Wealthiest Homebuyers?

According to Coldwell Banker's end-of-year Luxury Market Report, the ultra-luxury sector -- generally defined as the top one percent of a given real estate market -- is booming. In fact, in the city with some of the most luxury home listings - Greenwich, Connecticut - sellers...

Redefining Luxury – the Elite Millennial

According to the Mendelsohn Affluent Survey, there are currently 11.8 million Millennials aged 18-30 living in the U.S. with annual incomes over $100,000. 34% of them have actually been wealthy throughout their lifetime. This demographic will be 2018’s largest generational segment in the luxury consumer market....

Luxury Student Housing: the Next Demand?

Recently college enrollment has exploded and campuses are struggling to keep up with housing demand. More and more builders are starting to dabble in student housing. The lure is pretty basic: as students stay in college longer to graduate, the need for on- and near-campus housing has...

Powder Rooms – a Sneaky Luxury

Ah, the powder room. Tiny but it can pack a punch in terms of design and luxury. As a builder, it’s a place for you to be inventive. Since the space is usually really small, developers can experiment with more pricy hand-crafted, patterned materials. Have a...

How Are Builders Catering to the Single Woman Buyer?

Single women continue to be a major force in the real estate market, according to MSNBC and the National Association of Realtors. The demographic accounted for 20 percent of all homebuyers in the past year, whereas single men only made up 12 percent of the...

What Luxury Agents Do for That Sale

According to the LA Times, real estate agents listing an $8-million home in Santa Monica wanted to ensure a good crowd for an open house last month, so they hired a stilt walker, shirtless male jugglers and a contortionist who floated in the pool, encased...