Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...

Should You Focus on Creative or Strategy?

Blog Notions recently weighed in on the age-old tug of war: should your advertising design be creative and pretty or focus on the sales message? Honestly, both are true. Your marketing materials do need to be visually appealing but your message must be compelling in order...