In this season, many businesses are considering cutting expenses in order to maintain operations. As leaders consider what is on and off the table, experts agree that your advertising and marketing budget is crucial to the success of your business, and should therefore be maintained. Let’s look at some...
Pinterest may be one of the best social media platforms for Homebuilders to market their product. Pinterest lends itself to highly visual products like homes and good visually appealing posts can quickly go viral as they are pinned and shared across users. Let’s take a...
Reviews play one of the largest roles in consumer behavior. Buyers value experience when making a purchasing decision, and now those buyers can voice their experience publicly about your product or business. On average, 77% of shoppers have bought because of their trust in reviews. Reviews...
“What are the amenities” is a question that is prevailing in every sector of real estate. A concept that once existed primarily in the hospitality industry now permeates both residential and commercial trends, with different desired amenities based on the different generations. Between the three...
In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...
What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....
As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...
Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...
Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...
The way we shop has changed dramatically as new mediums and means of purchase have cropped up left and right. Consumers are searching everywhere for new products and content, so brands and business owners have to adopt a similar approach. In order to reach consumers...