In 2007 companies started to get serious about embracing social media. As a result, many business professionals argued over whether or not it was a fad, while quick-thinking entrepreneurs established themselves as “experts” in the field. Today, the new social media is content marketing. Content marketing, also...
So much of a media buyer's time goes into determining which ad units are best suited to a campaign. Which position is viewed or clicked the most? Do people respond to ads that expand and demand your attention? Does video work? Format and position are two...
How much do the personal media habits and interests of advertising professionals influence the media they use for their clients? Believe it or not, some new research indicates that the personal media habits of industry pros aren't anything like that of the consumers they are...
There is so much available today in digital media, much of it is cost-free. So why are people are still buying and reading newspapers? Many feel they cannot get essential information from other sources; that newspapers contain better or more detailed information than they can get...
Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...
Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...
Are you wondering why your Facebook Page's community isn’t growing faster and why people aren’t engaging? Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a...
In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...
Traditional agencies are used to a single creative idea that could be used across a handful of channels like TV, print, and outdoor. In today’s new climate there are dozens of new channels, tactics, and disciplines that require very different skills and individualized messages. Clients no...
Your brand requires lead generation and a sound marketing strategy behind it. It’s vital to remember that defining your message and communicating it to your target audience is the number one best practice. Too many times I see agencies jumping on the bandwagon of the latest...