The average person sees more than 3,000 ads a day, yet less than 10 are remembered. Your message is competing with others over multiple channels: newspapers, magazines, websites, banner ads, Blogs, mobile ads, emails and more. How do you stand out and be effective? You must listen...
Ad Age recently stated that when an unhappy airline passenger can pay Twitter to show his complaint to tens of thousands of potentially interested people, it's safe to say something profound has changed. Today, a consumer's megaphone is more powerful than a brand's message. Individuals can...
Does your company understand the importance of being useful in the age of information overload? It used to be that you had to pay a large amount to get your message out en masse and reach the audience most important to your business. Of course technology...
Color is something that nearly every person interacts with, at some level, every day. From nature to traffic signs to advertising, color is everywhere, so much so that it is easy to take the use of color in your company’s logos and designs for granted...
Getting customers to engage with your email campaign is a big factor in its effectiveness. How do you create a campaign that your customers will read regularly? Content is king, but design is the magic key to the kingdom. If you’ve been sending plain text emails...