Is There More Than Just a Click-Through Rate?

Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...

29 March, 2012
Still Think Size Matters?

You’re a social media marketer – are you still worried about quantity over quality for your success measurement? Does size matter? Really? In a recent study, 75% of the respondents really are still worried about size. Sure, it would look great to be able to tout that...

21 February, 2012