Telecommuting

Working remotely, or telecommuting, is a popular concept that is growing rapidly as younger workers enter the workforce. And it’s popular amongst the companies that employ these workers. Why are more companies trending towards allowing their employees to work from home? The answer has a...

What’s Your Boomer Social Strategy?

In today’s media the terms “Millennial” and “Social Media” seem to be mutually exclusive. Millennials do tend to be technology early adopters and the impetus behind social media innovation, but that doesn’t mean the Internet is devoid of users born before 1980. In fact, statistics...

Technology and Location – Top Appeals

It’s time to start appealing to the up-and-coming demographic on a larger scale. Several surveys have been conducted recently on the housing preferences of Gen Y, and those findings showed that location and technology were of some of the utmost importance to this unique group....

How to Reach the “Other” Target… Men!

I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...