How to Handle Mistakes in Your eBlast or Newsletter

Email marketing produces one of the top ROI percentages for marketers; however, the marketers that send them are only human. Even with extreme attention to detail, mistakes in your eBlast or newsletter do occasionally reach your subscribers’ inboxes. Since there is no ‘un-send’ button, what...

Still Making These Mistakes in Social?

One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...

Are You Making These Marketing Mistakes?

Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...