There are more smartphones than people in the United States, and a greater percentage of customers are searching for businesses on mobile devices. Naturally, this means your website should be optimized for mobile. But too many companies automatically assume they should have their own app...
When email campaigns first hit the scene, it was quickly learned incorrect email marketing could result in grave mistakes for your brand. Mobile campaigns are no different, and you want to avoid these mistakes at all costs. Missing a Call to Action. In all your marketing...
For a while we’ve been talking about the importance of having your website mobile friendly, but a big shift is about to happen that cannot be ignored by marketers: consumer behavior. How the consumer behaves regarding shopping, entertainment, ads, information, and communication is changing big...
QR codes seem quick and easy – they’re all about convenience. But when you think about it, in order to take advantage of them, they require people to own a smart phone, have a QR reader downloaded and installed, and have their phone handy with...
How do you, as a small business owner cut through all the noise and reach today’s “always connected” customer? You don’t have to pay top dollar for the latest and greatest bells and whistles to go mobile. Here are a few ways to get started: Make sure...
Though the death of print media was declared in late 2006 it actually made a bit of a comeback in 2010. Next it became well known that the Internet is the place that consumers increasingly spend their media time. Today we know that people are...
Is your website mobile-friendly? Do you still think that technology is not worth the extra effort? Not necessary? With the increase in smartphone owners, iPads, Tablets, Nooks and so on, companies will have to make sure their website can be accessed through these devices. If your...
With the cusp of a New Year upon us, it’s common for us to start to plan resolutions in our personal life. Perhaps you want to lose weight, get in better shape, or stop smoking. But what about your advertising methods? Couldn’t they use a...
Mobile marketing allows your customers to receive your message or promotion instantly. Unlike other forms of advertising or even email, 90% of text messages get opened, and most get responded to within five minutes. This is as close to ‘real time’ as one can get. Mobile...
[caption id="attachment_2387" align="alignleft" width="198" caption="QR code for the URL of the English Wikipedia Mobile main page"][/caption] Mobile marketing for homebuilders has proven to now be more affordable and effective with QR Codes, which enable builders to create interactive experiences for potential homebuyers from almost any location...