Stunts aren’t just for adrenaline junkies. Marketing professionals know the benefits of a great publicity stunt and its ability to generate massive amounts of buzz. Just like the fantastical stunts of the Evil Knievel era, publicity stunts are risky feats that can result in big...
Animation isn’t just for filmmakers. Designers across creative industries can utilize animation to tell a story. This motion-driven visual content can breathe new life into infographics, logos, and pictures. Short animations have the advantage of quickly showcasing product function or the essence of a brand...
The way consumers socialize online has become a cornerstone for social media marketing. The digital conversations about your brand can be used as tools for engagement, customer service, and more. What are people saying about your brand online? Social Listening is a marketing tool that...
The New Year is the perfect time to improve on old habits, develop more efficient routines, and work towards new goals. With the New Year just a few short months away, businesses are already improving, developing, and working on their marketing strategies for 2018. Many...
Social media is more than just a means for connecting with old friends. It’s a marketing tool, a platform for discourse, and a medium for social and technological change. Not only is person-to-person communication easier and quicker than ever, companies and entrepreneurs can now reach...
The world is constantly evolving. Medicine, music, automobiles, and everything else under the sun has changed as the needs and wants of the population around it has changed. With every new generation, we find new solutions to age-old problems, answers to questions we didn’t even...
There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...
Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...
Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and forgetting’ your social media efforts, we have...
Until recently, Commercial Real Estate was an industry relatively untouched by technology. Sure, platforms like LoopNet made the process of marketing a listing easier and younger brokers may have spent some time on a social media presence, but the daily ins and outs of brokerage...