Many companies approached with the idea creating social profiles for their business balk at the idea of customers having a forum to offer negative comments or complaints. We always tell them the same thing: they’re talking about you online anyway; why not encourage comments to be...
We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...
Many trendy web designers go crazy and use fancy fonts without regard to what works best for the web. Font choices can truly make or break your website. Not only is simple better when it comes to websites, but many monitors can’t even display glamorously designed...