The digital advertising world seems to hop through trends at a jaguar’s pace. Today’s hot item is native advertising. Does this mean banner ads are no longer effective? Absolutely not! Instead of being pushed to the wayside in favor of the latest and greatest, banner ads...
What exactly is Native Advertising? It’s is a form of online advertising that matches the form and function of the platform on which it appears. Facebook does a brilliant job of this… as you scroll through your newsfeed and see updates and articles from your friends...
This world of new content has plenty of modern terms to describe the myriad produced content. You now see phrases like “corporate journalism,” “vendor content,” and “custom content” everywhere. But what is native advertising? It’s a fairly new marketing term that describes the practice of using content...