Do You Have a Disaster Plan?

There is a gap between the way many companies and consumers view their social media accounts. This gap has proved to be toxic for any brand on any platform. Many businesses view social media as strictly a marketing tool and an extension of their advertising...

One Negative Experience? Look Out!

How important is online brand reputation to today’s connected consumer? If you want to truly see how they rely on each other for purchasing decisions read these scary stats below: 80% of consumers change their mind after reading a single bad review (Cone Communications). 96% of Facebook...

How to Handle Negative Online Reviews

Many of our clients are fearful of social media for the main reason that they don’t want people to post anything bad about their business online. The answer, of course, is that people are talking about your business anyway (via Google reviews, Yahoo, Angie’s List,...