Social Media Trends for 2016

What’s hot for 2016 in the world of social media? Is Twitter on the way out? Will Facebook business pages keep changing their viewability algorithms? Is LinkedIn still for professionals only? Don’t worry about any of these – they actually don’t matter going into the new...

Can You Get New Business Through Social Media?

Agencies, if you are an active participant in social media can you generate new business for your agency and your clients? Social media reminds ad agencies how to do new business the tried and true way: by identifying a target audience, showing your audience their benefits...

Are Real Estate Trade Shows Still Relevant?

It’s obvious that the value of trade shows is the face-to-face networking with your buyers. But do they still work? Or do attendees simply get lost and overwhelmed? What if you could have a way to interact with your potential buyers before they even step foot...

Twitter Tips for Real Estate

When you first got on Twitter was your reaction the same as everyone else's? Did you overthink it, and insist that it was stupid because it was “nobody’s business what you had for lunch”?  I’m guessing it took about six months for you to stop...

Are You Making These Marketing Mistakes?

Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...

How Well Do You Know LinkedIn?

LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....

Valentine’s Day is Coming… Are You Courting Your Readers Properly?

Remember when you first started dating your special someone? Did you jump in, head first with expectations of what they “owed you” or were you constantly thinking of little things you could do to surprise them and make them smile? A card, an impromptu dinner,...

What’s Effective in 2012 for Real Estate Marketing?

So, it’s 2012 and there are a multitude of options for marketing real estate. What should you spend your advertising dollars on? What funds allocated in your budget will offer the biggest reach, influence and return in the new media world? ActiveRain, the largest blogging platform...