Getting Started with Email Marketing

To some businesses, email marketing simply means blasting out your company news, blog posts or special promotions to everyone you know via your Outlook, Gmail or Yahoo address book. Even if you think your colleagues and current customers “won’t mind” receiving these, it is not...

How to Handle Mistakes in Your eBlast or Newsletter

Email marketing produces one of the top ROI percentages for marketers; however, the marketers that send them are only human. Even with extreme attention to detail, mistakes in your eBlast or newsletter do occasionally reach your subscribers’ inboxes. Since there is no ‘un-send’ button, what...

Are You Making These Mistakes in Your Newsletter?

Do you try to connect with your audience with a monthly newsletter only? Are you seeing the results from your efforts? Chances are, you’re not. If you rely on the monthly newsletter approach by publishing a newsletter at a fixed date every month, regardless of whether or...

How to Promote Your Blog

So you’ve written a great Blog post… how do you get the message out? Do you solely rely on the hope that people will come to your Blog to hear your next great words, or do you promote it? First and foremost, make sure you are...

Tips on How to Write Newsletters for Nonprofits

At Idea Associates we work with many Nonprofits as a way of giving back to the community. Here are some tips on how to write engaging newsletters that will get opened, read and acted on by Nonprofits’ target audience. Ask what your audience wants and deliver...

Why Your Blog Makes People Go Away

There’s one web design mistake that is a death sentence for your blog… clutter! Do you have tons of widgets, plugins, social media profiles, links, badges, ads, and more clogging up your sidebars? As if this weren’t enough of a confusing turn-off, do you have one...