How to Improve Your Call to Action for Online Ads

There is lots of “noise” on the Internet when it comes to digital advertising. At the height of Web 2.0, it was extremely effective and unrivaled for marketers to simply create a design-heavy, visual ad to rise above the noise. It’s not that easy today. A...

17 December, 2014
What Is Retargeting?

Typically, only 2% of shoppers convert to buyers on the first visit to an online store. Retargeting brings back the other 98% by keeping track of people who visit your site and displaying your ads to them as they visit other sites online. How does it...

20 February, 2013