Baby Boomers Finally Contributing to Online Sales

Baby Boomers have finally become more comfortable with technology; they have now started spending a great deal of money online. According to Mediapost, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months. Consumers ages 56 to 66...

Boomers as Tech-Savvy as Millennials? For Realz?

Boomers may not be the first group to run out and buy the latest Netbook or iPad, they ARE as likely as our young Millennials to own computers, access the Web on a daily basis, and own gadgets like the latest mobile phones. According to Ad...