Here Comes Generation Z – Who Are They?

Not soon after we have mastered recognizing the habits and values of Millennials, along comes Gen Z. Who are they? While not the “entitled” generation, the media has already labeled them with less than endearing qualities: “screen addicts with no attention span.” This new demographic makes...

How To Give Your Audience a Better Online Experience

Brand loyalty… why does it occur? Typically because we have had a positive experience with a business, and, in turn we choose to spend our money with them again. Convince and Convert recently shared that, just like in the retail world, brand experience and engagement are...

Is Your Website as Strong as Your Services?

Your company website shouldn’t be a supplement to what products or services you offer; it should be as strong as, if not stronger than them. Without this, you will have a hard time reaching clients and customers. Here are some things that make a website...

Direct Mail is Hot Again – Huh?

Say what? But direct mail and other print products are dead – this is the digital age! So we thought. According to Blog Notions, here we are in 2014 and guess what - direct mail is the hot new media. Think about it – everyone is...

Direct Mail – Why is it Still Behind?

Testing is the name of the game when it comes to successful marketing. Marketers sometimes use call tracking to test their campaigns. Online marketers also test which keywords produce calls, which specific ad copy generates calls, and which calls convert to sales. Why isn’t direct mail marketing...

How to Build Your Brand’s Credibility Online

If you’re playing the social networking field, you know that there’s no magic formula to become a credible brand. It takes time and patience to build trust among your audience; however, consistency and frequency are not always the keys! You can consistently post about all...

In-stream Audio Advertising

Most people are unwilling to pay for commercial-free audio streaming. Are marketers taking advantage of this untapped market? According to a report by Forrester Research, 28 percent of U.S. online adults and 17 percent of European online adults stream music on their desktop or mobile phones....

What Are the Top Digital Media Buys?

Ad Age put together a great list of the top premium online ad placements sourced from media buyers and sellers. The industry executives based their data on the ads’ ability to attract sizeable audiences and justify substantial spending. The top sites listed in this article were...

Boomers and Seniors Really ARE on the Web

We get this question from our clients constantly: “Why should I use social media marketing for my active adult community? That demographic doesn’t even know what it is!” Yes… they really do. And they’re on the web a lot more than we realize. According to eMarketer, the...

More Adults Tweeting All the Time

A recent Pew report indicated that the fraction of "online" adults who use Twitter on a typical day has quadrupled over the past 18 months. What’s an online adult? Someone who uses Internet and email, at least once in a while. About 80 percent fit...