Many of our clients are fearful of social media for the main reason that they don’t want people to post anything bad about their business online. The answer, of course, is that people are talking about your business anyway (via Google reviews, Yahoo, Angie’s List,...
Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...
In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social media ad spending in the next 12 months. The survey also found that social media marketing will make up...
Baby Boomers have finally become more comfortable with technology; they have now started spending a great deal of money online. According to Mediapost, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months. Consumers ages 56 to 66...
Online marketing and the digital world are ever changing. Here are three of the top trends happening today… subject to change, of course! Mobile and desktop are becoming one. The dividing line between mobile devices (remember, iPads / tablets are actually mobile devices) and personal computers...
Do you want to really reach your audience with your marketing message? It doesn’t matter if you are using traditional print or new media campaigns, if you don’t know who your buyer is you won’t get anywhere. Make sure these questions have CLEAR and SPECIFIC...
Traditional agencies are used to a single creative idea that could be used across a handful of channels like TV, print, and outdoor. In today’s new climate there are dozens of new channels, tactics, and disciplines that require very different skills and individualized messages. Clients no...
[caption id="attachment_2387" align="alignleft" width="198" caption="QR code for the URL of the English Wikipedia Mobile main page"][/caption] Mobile marketing for homebuilders has proven to now be more affordable and effective with QR Codes, which enable builders to create interactive experiences for potential homebuyers from almost any location...
Many Social Media “experts” have predicted the downfall and demise of traditional media. Yes, we strongly encourage our clients to include Social Media in their marketing strategy, but we rarely tell them to drop traditional media altogether. The balance is truly necessary for both branding and...
Your brand requires lead generation and a sound marketing strategy behind it. It’s vital to remember that defining your message and communicating it to your target audience is the number one best practice. Too many times I see agencies jumping on the bandwagon of the latest...