Are You Marketing or Telling a Story?

People relate to other people — not businesses. That is the driving force behind all successful social media channels today. So what is the best way to connect with your customers and clients? Through stories. Humans have been exchanging stories since the days of cave drawings....

How Real Estate Agents Can Stand Out Using Their Passion

It’s no secret that as a real estate agent you should have a strong presence. Can this really be created by focusing on your personal passions? Think about it: whatever you have a strong interest in is where you can create your business “niche.” For...

Does Gen Y Have a Passion Issue in the Workplace?

Generation Y entering the workplace is creating quite a stir. The New York Times refers to them as the “Generation Why Bother” and USA Today calls them pampered and high maintenance. The entitlement attitude is not going over well in the workplace. Is this generation really...