Skype Raises the Bar in Mobile Advertising
Skype, owned by Microsoft, recently introduced a rich media mobile placement for iPhone in select markets and plans to bring advertising to its Android app soon after.
Gen Xers are Online the Most

It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...

Things to Consider When Mobile Marketing

Since there are four mobile phones sold for every PC that is sold, mobile marketing has rapidly become a medium that you can’t ignore and hope it goes away! Mobile marketing brings with it special challenges and opportunities. You can use the features of a mobile...