Women View Word-of-Mouth as Most Effective Advertising

Adweek recently posted an infograph from a Ladies’ Home Journal survey of 1,173 women in January 2014. The study found that female shoppers value peer opinions over any kind of paid ads—and the staggering majority of those surveyed said the experience of someone they knew...

Millennials: Lazy and Entitled?

New studies by The Boston Consulting Group, Barkley, and Service Management Group show Millennials in stark contrast to their reputation as the lazy and entitled generation. In fact, they are actually engaged in consumer influence with distinctive buying habits. According to Christine Barton, a partner at...