How Well Do You Know LinkedIn?

LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....

Will Social Media Play a Role in the 2012 Election?

According to a recent study by Digitas, six in ten social media users expect candidates to have a social media presence.  Facebook has definitely had influence: Barack Obama’s fan page has 23 million likes, the most liked politician on Facebook. The same study also revealed that...

What is a Lurker?

Lurkers are people who read but don't contribute or add comments to Social Networks, including blogs, Twitter, Facebook, and community forums. Studies suggest about one percent of people contribute new content to Social Media, another nine percent comment, and the rest lurk. What are some reasons...