Is print dead? Do you pay for social media? Does your website need a facelift? These questions can leave you wondering how to get the most bang for your buck when it comes to modern marketing. For the best ROI, you should be prepared to address...
Print. iPhone. Desktop. Tablet. There is a multitude of formats for serving ads, and it is perpetually growing. Figuring out where ads really reach and resonate with consumers can be overwhelming for today’s marketers. The Wall Street Journal shared some new research suggesting that tablet magazine...
Say what? But direct mail and other print products are dead – this is the digital age! So we thought. According to Blog Notions, here we are in 2014 and guess what - direct mail is the hot new media. Think about it – everyone is...
Do not underestimate the power of video for your business. YouTube is the second largest search engine behind Google. It receives 1 billion views per day – or 41 million views per hour. Instead of thinking “inside the screen” and simply posting video slideshows or virtual...
I’m not talking about eBlasts or opt-in newsletters. I mean something in an envelope that actually arrives in your physical mailbox. Print is dead. Direct mail is dead. Outdoor is dead. Or are they? If you are still estimating your ideal client’s demographics using old-school thought processes, then...