Yes, Businesses CAN Use Instagram

Now that more marketers are using images for their social media campaigns (especially on Facebook), it makes sense that Instagram can be part of your marketing plan. You may be thinking, “I’m a business. How can I possibly use this to get results?” First, I’ll tell you...

Are You Pinning Effectively?
If Pinterest is the right platform for your business, using it may seem simple and logical. How hard is it to find pins that pertain to your industry and organize them into boards, right? But before you consider yourself a Pinterest pro, you should make sure that you’re doing everything you can to promote your business in the most effective way. Here are a few things to consider.
Protecting Your Profile

A common argument against social media is the privacy concern, not even fear of identity theft, but the “bad feeling” people get from so much of their personal information being available to advertisers and the general public. This is a valid concern, and online privacy...

LinkedIn – Now You Can Share Visual Items in Your Status

Less than a month after it introduced multimedia content to users’ profile pages, LinkedIn has rolled out similar functionality for status updates. You can now upload images, documents, and presentations to any post. This new feature will provide users a much broader and richer opportunity to...

Does LinkedIn Generate Leads?

LinkedIn has more than 175 million users; over half include business owners, managers, senior management and C-level executives. For business development, LinkedIn delivers a professional audience – a stream waiting to be tapped into for real business leads. Just like any social networking platform, you...

Are You Wasting Time with Social Media?

We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...

It’s Time for Timeline to Hit Brand Pages

Rolling out in small waves since September, Facebook’s Timeline profile format is finally available for brand pages. While many of the features are the same as the consumer version, Timeline for business pages also adds features not previously available to brands. Instead of posted content having a...

Why Should Realtors Use LinkedIn?

Although much more conversational that its original intent, LinkedIn is still best used to gain professional connections. By linking up with mortgage professionals, appraisers and even other agents (for referrals or joint venture opportunities) Realtors can build a great network around the Social Web. Remember that the...