What Is Retargeting?

Typically, only 2% of shoppers convert to buyers on the first visit to an online store. Retargeting brings back the other 98% by keeping track of people who visit your site and displaying your ads to them as they visit other sites online. How does it...

Newcomer Takes the Cake with Women

As the new kid on the block, Pinterest seems to be already beating Twitter and Facebook when it comes to trust among women. According to BlogHer’s annual study on women and social media, 81 percent of women said they trusted blogs and Pinterest, while 67 percent...