QR Codes Are 20 – Are They Still Relevant?

In today’s ever-changing marketing landscape, it’s vital to keep evaluating your advertising strategies on a regular basis. Believe it or not, QR codes were first created about twenty years ago; however, it is only recently that they started being used for business. These codes have become...

Getting Mobile Engagement from Your Audience

According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...

QR Codes and Real-time Marketing

We saw that many brands tried to culture jack the Oscars with real-time tweets as part of their campaigns. But are they doing it right? Have we not learned anything from the use of QR codes? Take QR codes in magazine ads - their only role...

QR Codes Not a Passing Fad

To those who thought QR codes were silly and would die down after the excitement wore off (Twitter?), the trend report for Q2 of 2012 showed a record breaking number with 5.3 million scans in the month of June alone, the highest ever number of...

How are Builders Using QR Codes?

[caption id="attachment_2387" align="alignleft" width="198" caption="QR code for the URL of the English Wikipedia Mobile main page"][/caption] Mobile marketing for homebuilders has proven to now be more affordable and effective with QR Codes, which enable builders to create interactive experiences for potential homebuyers from almost any location...

Do I Really Have to Consider Mobile Marketing?

Maybe you’re still trying to figure out this Twitter thing and you simply can’t imagine why you should consider yet another “fad”. Guess what: Mobile marketing is no longer considered “out there”, it is here and still growing. If you’re not marketing your business to mobile...