Why You Should Still Be Kickin’ It Old School

Although you may keep hearing that “print is dead” and “this is the digital age,” this does not mean you should only market your brand online. Entrepreneur.com recently talked about a Pew study that found that 73 percent of surveyed people 18 years of age and...

In-stream Audio Advertising

Most people are unwilling to pay for commercial-free audio streaming. Are marketers taking advantage of this untapped market? According to a report by Forrester Research, 28 percent of U.S. online adults and 17 percent of European online adults stream music on their desktop or mobile phones....

Internet Radio Has a Special Appeal to Marketers

According to a new eMarketer report, “Internet Radio: Marketers Move In” the Internet radio audience is growing. Shifts in consumer listening behavior from terrestrial radio to streaming stations have users embracing internet radio on a growing range of devices. Internet radio advertising currently is a very...

Baby Boomers Finally Contributing to Online Sales

Baby Boomers have finally become more comfortable with technology; they have now started spending a great deal of money online. According to Mediapost, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months. Consumers ages 56 to 66...