Is There More Than Just a Click-Through Rate?

Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...

29 March, 2012
How Do You Track Social Media ROI?

Social Media is rarely tied to direct, instantly measurable sales. What must be measured are influence, engagement and conversation. No easy task! Yet clients like to see numbers justifying the time and energy expended on Blogging, tweeting, and updating Facebook regularly. Social media interaction tends to...

02 August, 2011