The Purchase Games

The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...

Brick-And-Mortar

Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...

A Portrait of Home

One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...

A Sense of Place

For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...

Parking Pandemonium

When a friend wants to meet for dinner at a new restaurant in the city, my first question is, “how’s the parking?” I’d love to try that artisanal cheese café that everyone is raving about, but not if I’ll have to circle the block twelve...

The Doors

We all know how important color is in home design. But did you know that something as simple as the color of your front door can affect your home’s sale price and how quickly it leaves the market? As crazy as that sounds, it’s true. Your...

The Digi-Agent

In an age where everything is digital, fast-paced, and automated, it’s a wonder that we manage to interact with other human beings at all. For many people, the homebuying process in particular starts online and a real-life agent doesn’t enter the picture until your favorite...

Family Matters

Home buyers have quite a few factors to consider when deciding on the perfect place. Things like location, cost, and square footage are all integral parts of the decision-making process. These components don’t exist in a vacuum though. The preferences of those you will share...

The Agile Homebuyer

There are a lot of great tips out there for first-time home buyers, but in the 2018 housing market, the most common piece of advice revolves around speed. The homebuyers with the best chance of snagging the starter home of their dreams are the ones...

The new short-term lease

  Through the digital marketplace, prospective renters and property owners can connect with one another easier than ever. Online lodging and hospitality services like Airbnb offer an increased number of options and leasing opportunities which can often circumvent traditional housing standards. These platforms succeed in simplifying...