Realtors: Why You Need to Be Online

Over the past decade, the world of homebuyers has become increasingly digital. Consumers are online  the second they have a question or idea. They do extended research to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review...

The Advantages of Buying a New Home

Today’s builders believe their competition is simply other new home communities, but in reality it’s not. Homebuyers are looking at existing homes when they set out to make the big purchasing decision. How do you position yourself to get through to these buyers? When you lay...

Want to Sell Your Home? Step Up the Tech!

Relying on a realtor for the first viewing of a possible home is no longer the norm. These days, buyers use the Internet and/or a mobile device to scope out possibilities and hunt on the go. How can agents and sellers take advantage of the digital...

Useful Apps to Help Homebuyers

When trying to decide the best way to go about buying, moving to or remodeling a home, the answers are closer than you think— on your smartphone. Here are some apps no homebuyer should be without. House Hunter House Hunter is a mobile app that helps you...

Atlanta Housing Demand – As Hot As the Weather

Real estate in Atlanta continues to look up. CNBC reports that high demand is pushing prices, and builders are thrilled. During the housing crash, our city had one of the highest foreclosure rates in the nation and was slow to bottom out. As we sail into...

55+ Housing Market Soaring High Again

According to the latest release of NAHB’s 55+ Housing Market Index, builder confidence in the 55+ housing market was up again in the third quarter.  Eye On Housing excitedly reports that the single-family 55+HMI jumped nine points from the third quarter of 2013, to 59—the...

Do You Nurture Your Old Leads?

Typical leads for builders convert to sales within 45 days, but some prospective buyers don’t make a decision in that time frame. Do you dismiss them or continue to nurture them? Is it worth it to have a long-term follow up strategy? Builder Online recently shared...

How Builders Can Convert Online Leads

Builders are warming up to the importance of having an effective website that’s easily navigated and SEO-rich. But even the most well laid out site won’t help sales conversions if online leads are not being handled. Naturally, online leads used to only refer to those generated...

Out With the Selling, In With the Serving

In a recent article by Greg Harrelson on ActiveRain, he talks about how consumers control the mute button in today’s real estate industry. Yes, there are new technologies coming out regularly, but it’s the change in consumer habits that make the biggest impact. For example, consumers...

Model Homes – Think Lifestyle Instead of Design

First impressions can make or break a new home sale. Today’s buyers are more swayed by a model that is centered around their lifestyle rather than magazine-esque designer features. Builder Online shares some ideas that speak to buyers today in a model home. Hometown feel. Displaying banners...