A Social Presence Doesn’t Make You ‘Cool’ Anymore…

This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions to advertising messages. On average 6,000 of those tweets are sent per second and all...

What Do Boomers Want?

  By 2050, Americans 65 or older will double to 81.7 million and their total share of the population will rise from 1-in-6 to 1-in-5 Americans.   There are currently about 76 million baby boomers in the nation and they don’t want the same things as the...

Are Millennials Re-defining the American Dream?

The housing buyer market is low, but not for reasons you may think. The Millennial buyer market is a completely different market than that of Gen X, or even Boomer generations. Because of economic changes that have swept across the nation over the past two decades,...

A New Theme for Master Planned Communities

Since the Great Recession there has been a new era in real estate development, an industry that suffered some of the downturn's most severe effects. Builder Online reports that a new theme has emerged in master planned communities: connectivity. No, not digital connectivity. That’s sort of...

The Condo Market Returns

The recession was hard on all real estate, but condos were hit harder than single family homes. They also were slower to catch up on the recovery, but that is finally changing. According to Zillow, condos are appreciating at 5.1 percent annually, outpacing the 3.7...

The Changing Profile of the First Time Homebuyer

The role of first time buyers remains critical to the housing market; however the profile of the first time homebuyer is ever changing. Today, the first time homebuyer is typically older. They spend more time renting partially because they are getting married later. Zillow reports that...

How Smart Should Your Smart Home Be?

There is a new wireless, Bluetooth-based home protection system with LED light bulbs that have built-in rechargeable batteries and smart-modules, which are hidden inside the bulbs. These provide safety lighting in emergency situations, but that’s not all. They’re intuitive. The bulbs respond to the natural movements...

Millennials’ Bottom Line: They Want Flexibility

Here builders stand, facing a demographic that numbers 82 million, and they are still struggling to satisfy exactly what millennials are looking for in a new home. Though a diverse group, one of the most important things that young consumers appreciate is a home that can...

Blogging for Real Estate Professionals

Blogging has been proven to have staying power in the marketing environment. So many real estate professionals make the mistake of not blogging because they don’t see direct sales from each post, but they are missing the big picture. Providing consistent, helpful information to your potential...

The New Appeal for Boomers

Age-restricted communities continue to make up a large segment of the housing market. Because of the changing needsand desires of the Boomer market, newer active adult communities have taken on a different flavor. There are 76 million Baby Boomers in the nation, and they don’t want...