Smart Multifamily

Smart home technology is growing in popularity every day. Builders are including smart tech in their new construction plans while current home owners are making tech-based renovations. Unfortunately for renters, apartments don’t allow for the same level of design flexibility as home ownership. If renters...

Yard Signs

In the real estate industry, the yard sign is almost as common of a networking tool as the business card. This signage serves as a lead generator that can help agents garner new business while closing deals with current prospects. The Look   Similar to designing a...

Winter Development

Temperatures across America reached record lows last week. During the kind of brutal conditions that have marred winter 2019, homebuilders have to strategize the safest, most cost-efficient way to build new housing. Safety must be the number one priority on any project. Construction workers need adequate...

The Purchase Games

The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...

Brick-And-Mortar

Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...

A Portrait of Home

One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...

A Sense of Place

For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...

Mixed-Use or Mall?

As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...

Parking Pandemonium

When a friend wants to meet for dinner at a new restaurant in the city, my first question is, “how’s the parking?” I’d love to try that artisanal cheese café that everyone is raving about, but not if I’ll have to circle the block twelve...

Workplace Wellness

For many professionals, practicing wellness feels like a personal initiative to be pursued in one’s free time, or not at all. The traditional workplace is often an obstacle in the journey towards wellness, with long, sedentary hours in the office and convenience-based meal planning. But...