The Doors

We all know how important color is in home design. But did you know that something as simple as the color of your front door can affect your home’s sale price and how quickly it leaves the market? As crazy as that sounds, it’s true. Your...

Our Ideas: Blackridge

At Idea Associates, our ideas aren’t just made for the moment. The impact of our content is meant to reverberate through every element of your campaign. Our success is in our ideas and the results they generate. This year, our team has been hard at...

The Digi-Agent

In an age where everything is digital, fast-paced, and automated, it’s a wonder that we manage to interact with other human beings at all. For many people, the homebuying process in particular starts online and a real-life agent doesn’t enter the picture until your favorite...

The Agile Homebuyer

There are a lot of great tips out there for first-time home buyers, but in the 2018 housing market, the most common piece of advice revolves around speed. The homebuyers with the best chance of snagging the starter home of their dreams are the ones...

The new short-term lease

  Through the digital marketplace, prospective renters and property owners can connect with one another easier than ever. Online lodging and hospitality services like Airbnb offer an increased number of options and leasing opportunities which can often circumvent traditional housing standards. These platforms succeed in simplifying...

A Room with A View

There’s nothing more relaxing than stepping out on your balcony on a sunny afternoon and taking in the gorgeous view of the concrete wall next door. In case your sarcasm detector is busted, we can definitely think of a few things more relaxing than your...

Impact

As the housing crisis taught many of us, the real estate industry does not exist on an island by itself. The success and failures of other industries can affect the real estate market in a myriad of ways. Everything from where we buy to how...

The Hybrid Office

Introverts rejoice! The once popular open office trend may be on its way out. Tech startups, creative hubs, and sales teams jumped at the opportunity to design collaborative work environments that allowed entire teams to work together in one spacious floorplan. However, the theory that...

Robot Furniture

Redecorating takes on a whole new meaning when you incorporate the tech of the future. Robotic furniture is the latest solution to space saving in small homes and apartments. Your 500-square foot apartment has much more room to spare when you can tuck your entire...

Paying It Forward

Mentorship is an invaluable resource for real estate professionals. Those who are overly ambitious may be able to excel in their careers on their own but there’s no doubt that most people will do better with an involved advisor by their side. With so many...