Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...
The real estate market is influenced by a multitude of factors, some are easily predictable, some have the ability to blindside everyone. And, while the summer months are infamously slow in the real estate world, it seems that every July since the beginning of the...
Scores of studies, blog posts and think pieces have been devoted to marketing to Millennials and Boomers. After all, we’re in a unique place in time where two generations are completely revolutionizing what it means to be in their particular stage of life and that...
Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...
In years past, we've seen a trend towards new homes catering to people who want to go, see, and do as much as they can - whether that's through technology that allows them to be plugged in every second of the day, a location that...
Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches? Strong Seller’s Market 2016...
The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active, healthy lives well into their retirement, and while they’re certainly looking for something different in a new construction home than millennials or Gen-Xers, they’re...
It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s time to think about what you’ll be doing online in sixth months’ time so you’re...
Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and for the right reasons, a rebrand can help your business move into the future and...
If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such a strong seller’s market? Here are just a few of the factors at work. The Market Remains...