Facebook Adopts the Hashtag?

According to the Wall Street Journal, Facebook is working on incorporating the hashtag, one of Twitter's most iconic markers, into its service by using the symbol as a way to group conversations. If you’re not familiar with Twitter, the hashtag—a word or phrase preceded by the...

QR Codes and Real-time Marketing

We saw that many brands tried to culture jack the Oscars with real-time tweets as part of their campaigns. But are they doing it right? Have we not learned anything from the use of QR codes? Take QR codes in magazine ads - their only role...