Over the past decade, the world of homebuyers has become increasingly digital. Consumers are online the second they have a question or idea. They do extended research to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review...
The housing market’s recovery is undoubtedly good news for builders, but years of “bare bones” marketing efforts and the explosion of social media as a major player have left many in the dark about sales and marketing strategies in the new world. Here are some solid...
Although much more conversational that its original intent, LinkedIn is still best used to gain professional connections. By linking up with mortgage professionals, appraisers and even other agents (for referrals or joint venture opportunities) Realtors can build a great network around the Social Web. Remember that the...
In 2010, unmarried women made up 20 percent of all homebuyers, according to the National Association of Realtors, compared to 12 percent of single men. What’s responsible for such a variance? Some experts believe it is a sense of belonging, or “nesting” that drives single women...
In an industry that once used print media as its primary form of delivering the marketing message, there is now an urgent need to employ the Internet to reach today’s homebuyer. A recent study by the National Association of REALTORS found that 94% of homebuyers...