The Psychology of the “Like”

If you’ve never posted a Facebook status that you found funny/amusing/interesting, and then anxiously spent the next hour checking your phone or computer obsessively to see who “liked” it, then you probably don’t use Facebook. The Facebook “like” is now a form of social validation...

Does Your Content Fall Under Help or Hype?

Does your company understand the importance of being useful in the age of information overload? It used to be that you had to pay a large amount to get your message out en masse and reach the audience most important to your business. Of course technology...