Social Listening – Yes, It’s Important

More and more brands are learning that listening over social media is far more important than broadcasting. Consumers want to be heard, not talked to. Why Listen? Social listening offers opportunities to interact directly with consumers. But it’s not just about setting up a monitoring account and...

Attracting Clients: Do You Market to Their Emotions?

Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...

Can You Get New Business Through Social Media?

Agencies, if you are an active participant in social media can you generate new business for your agency and your clients? Social media reminds ad agencies how to do new business the tried and true way: by identifying a target audience, showing your audience their benefits...

Valentine’s Day is Coming… Are You Courting Your Readers Properly?

Remember when you first started dating your special someone? Did you jump in, head first with expectations of what they “owed you” or were you constantly thinking of little things you could do to surprise them and make them smile? A card, an impromptu dinner,...