How Today’s Consumers Form Impressions of Companies

MediaPost recently discussed a study from The Society For New Communications Research, indicating that with greater access to information and news, heightened awareness and shared opinions over social networks, consumers are more discerning about the companies they choose to do business with and support. We...

Getting Mobile Engagement from Your Audience

According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...

How Do Consumers Feel About Ad Tracking?

Today’s consumers on the web have expectations about privacy; how does that fare with new ad companies’ new practices of tracking, collecting and sharing data without their permission? When asked if they would allow companies to track, collect and share data about them in exchange for...

How to Identify Keywords that Work

When you do keyword research, you’re looking for the actual words or phrases your customers use when they search for information about your content topic. Smart keyword research will show you in depth information about your audience — how they search, how they speak, and how...

Are You Prepared for the Mobile Shift?

For a while we’ve been talking about the importance of having your website mobile friendly, but a big shift is about to happen that cannot be ignored by marketers: consumer behavior. How the consumer behaves regarding shopping, entertainment, ads, information, and communication is changing big...

Sneaky Tips to Find Relevant Content

Do you write a Blog? Are you constantly struggling to figure out what your audience wants to read? When it comes to content marketing research, there are so many tools at your disposal that it can be overwhelming. Here are a few simple ones we recommend starting...