Do Companies Follow Up on Social Comments?

Many companies approached with the idea creating social profiles for their business balk at the idea of customers having a forum to offer negative comments or complaints. We always tell them the same thing: they’re talking about you online anyway; why not encourage comments to be...

Are You Wasting Time with Social Media?

We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...