The Battle of Brick & Mortar Retail

Brick & Mortar retail stores are no longer about buying products but trying products. Consumers want experience. Purchasing is only increasing in convenience as online shopping and shipping technology grows, removing the “need” to enter a storefront. That’s why companies are strategizing how to rethink physical...

Have we found the key to brick and mortar’s future?

Welcome to one of the biggest retail seasons of the year. With the holidays right around the corner, consumers across the country are scrambling to cross everyone off of their list before the big day. And, as we get further into December, we’re all reminded...

Mixed Use Neighborhoods – This Study Brings Good News

Builder Online recently shared information about the "Who's on Board" study, differentiating transit-progressive cities from transit-deficient cities. It revealed that public transit plays a larger role in home buying decisions than we may have realized. The study found that there is a high, unmet demand for...

Models in the Cloud
The managing partner of Michigan-based Marketplace Homes thinks builders need to extend the hours and days they make their models available for viewing. And he believes he’s figured out a way to help builders do just that. This cutting edge company plans to launch iTours, a software-enabled program that would allow builders to open their models at their shoppers’ convenience.
Take a Tip from Retail Giants- The Do’s and Don’ts of Rebranding

It’s been a long and rough five years since the economy took a downturn, and undoubtedly, you’ve seen changes in your business. Now that things are improving, you are probably looking ahead and wondering how your brand needs to change to be prosperous in the...

Reviews and Social Media – the New Gift Guides?

Instead of making a list and checking it twice… guess what holiday shoppers are doing this year. Checking their list against social media content—especially reviews, which they trust to help them make the best decisions about what to buy for friends and family members this...

How To Attract Young Renters

Millennials… the coveted demographic. Wikipedia says characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. It is believed that they will save the housing market,...

Are Retail Brands Easier to Like on Facebook?

According to a Crowd Science survey, branded Facebook pages had the lowest number of “likes” (9% of users). The most popular reasons for “liking” a page tied between showing support and finding the content valuable, both at 28%. Online buyers showed they were more inclined to...

Baby Boomers Finally Contributing to Online Sales

Baby Boomers have finally become more comfortable with technology; they have now started spending a great deal of money online. According to Mediapost, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months. Consumers ages 56 to 66...