Reviews Are Free Marketing

Reviews play one of the largest roles in consumer behavior. Buyers value experience when making a purchasing decision, and now those buyers can voice their experience publicly about your product or business. On average, 77% of shoppers have bought because of their trust in reviews. Reviews...

How Today’s Consumers Form Impressions of Companies

MediaPost recently discussed a study from The Society For New Communications Research, indicating that with greater access to information and news, heightened awareness and shared opinions over social networks, consumers are more discerning about the companies they choose to do business with and support. We...

Reviews and Social Media – the New Gift Guides?

Instead of making a list and checking it twice… guess what holiday shoppers are doing this year. Checking their list against social media content—especially reviews, which they trust to help them make the best decisions about what to buy for friends and family members this...

One Negative Experience? Look Out!

How important is online brand reputation to today’s connected consumer? If you want to truly see how they rely on each other for purchasing decisions read these scary stats below: 80% of consumers change their mind after reading a single bad review (Cone Communications). 96% of Facebook...

Do Companies Follow Up on Social Comments?

Many companies approached with the idea creating social profiles for their business balk at the idea of customers having a forum to offer negative comments or complaints. We always tell them the same thing: they’re talking about you online anyway; why not encourage comments to be...

How to Handle Negative Online Reviews

Many of our clients are fearful of social media for the main reason that they don’t want people to post anything bad about their business online. The answer, of course, is that people are talking about your business anyway (via Google reviews, Yahoo, Angie’s List,...

Newcomer Takes the Cake with Women

As the new kid on the block, Pinterest seems to be already beating Twitter and Facebook when it comes to trust among women. According to BlogHer’s annual study on women and social media, 81 percent of women said they trusted blogs and Pinterest, while 67 percent...

How to Break Into Mobile Without Breaking the Bank

How do you, as a small business owner cut through all the noise and reach today’s “always connected” customer? You don’t have to pay top dollar for the latest and greatest bells and whistles to go mobile. Here are a few ways to get started: Make sure...

Why Do You Need Testimonials?

Word of mouth is the oldest and most tried-and-true form of advertising. Why? Because it works! A potential client hears positive reviews about your services from someone they trust and they will even cast aside inconveniences to hire you. Unfortunately, word-of-mouth advertising reaches a very...

The Art of the Testimonial

What is one of the biggest shifts in today’s advertising paradigm? Real reviews from real clients are far superior to the best marketing copy in the world. BUT… the second piece to this paradigm is that good reviews create no value for you if you can’t...