Banner Ads: They’re Still Relevant

The digital advertising world seems to hop through trends at a jaguar’s pace. Today’s hot item is native advertising. Does this mean banner ads are no longer effective? Absolutely not! Instead of being pushed to the wayside in favor of the latest and greatest, banner ads...

Skype Raises the Bar in Mobile Advertising
Skype, owned by Microsoft, recently introduced a rich media mobile placement for iPhone in select markets and plans to bring advertising to its Android app soon after.