Today people have less and less time to read plain text status updates. According to inc.com, videos and photos are more likely to get clicked and shared on social media. Inc.com also quoted that on Facebook, videos are shared 12 times more often than texts and...
Ad reps are messaging me on Facebook. Clients text me approvals. Vendors tweet me support answers. Unlike the teens in my home, I don’t yet Instagram, Vine or SnapChat for business! With all these flashy “millennial” ways to communicate… is email already outdated? Not yet! According to...
You may be posting the best content relevant to your business, but if no one sees it your ROI is probably not easily quantifiable. According to a recent article on pamorama.net: 49% of social media users share content that allows them to inform others about things they...
Email marketing produces one of the top ROI percentages for marketers; however, the marketers that send them are only human. Even with extreme attention to detail, mistakes in your eBlast or newsletter do occasionally reach your subscribers’ inboxes. Since there is no ‘un-send’ button, what...
Serving ads to consumers based on their previous Internet actions, otherwise known as Retargeting, has proven to be a uniquely powerful form of online advertising. According to a recent article on ConvinceAndConvert.com, you may be surprised to learn some of the facts and figures. Here are...
Pinterest, Instagram, Snapchat, Buzzfeed…. some of the most popular new social media platforms and websites of 2013 are pointing towards a new trend in web ads for 2014. Sources ranging from Forbes.com to blogs like that found on medianovak.com all agree, image driven advertising, especially...
It’s a question social media professionals come across a lot. How do you measure a successful campaign? Where are the numbers? Does this practice really bring any value to my business? Many brands choose to answer these questions by leaning on the numbers; they point...
Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...
Social Media is rarely tied to direct, instantly measurable sales. What must be measured are influence, engagement and conversation. No easy task! Yet clients like to see numbers justifying the time and energy expended on Blogging, tweeting, and updating Facebook regularly. Social media interaction tends to...