Should You Focus on Sales or Marketing?

The market is finally looking up. It's time to reach out for new business, add staff, and start getting your name out there again. But where is “there” in this new market landscape? In the beginning you were told you had to have a website. If...

Marketing Ideas for New-Home Sales

The housing market’s recovery is undoubtedly good news for builders, but years of “bare bones” marketing efforts and the explosion of social media as a major player have left many in the dark about sales and marketing strategies in the new world. Here are some solid...