The Critical Elements of a Successful Landing Page

Landing pages are ideally a way to collect a website visitor’s information in exchange for an offer they will value, such as a free eBook, mini course, or whitesheet. They are critical in the process of converting your “browsers” into actual leads. While it would be...

YouTube Dominates the Sales Funnel

Not only is YouTube the number two search engine, it also leads the way in paid advertising on social platforms according to a new study by AOL Platforms. The report, which analyzed data found within 500 million clicks and 15 million conversions during the first quarter...

Helping… the Future of Marketing?

Marketing is ultimately doing your best to tie interests to actions. Linking interest and action hopefully will create a prospective customer, which is called “filling the top of the funnel.” There are 3 ways to fill the top of that funnel: Top of Mind Awareness Maintain a consistent...