Should You Focus on Creative or Strategy?

Blog Notions recently weighed in on the age-old tug of war: should your advertising design be creative and pretty or focus on the sales message? Honestly, both are true. Your marketing materials do need to be visually appealing but your message must be compelling in order...

Young Buyers Vs. New Buyers

Metrostudy and Builder Online help define that the millennial, entry-level, and first-time buyers are not the same. The 2015 new home market has been focused on entry-level buyers, but the problem is that many marketers view entry-level buyers, first-time buyers, and millennials as the same. While...

Google Warns Websites That Are Not Mobile-Optimized

As Google continues to improve the mobile user experience, it’s obvious that brands with responsive websites benefit more from these efforts. However, Google has gotten a bit more aggressive and recently sent out a warning to webmasters via Webmaster Tools whose sites have mobile issues. The...

Should You Focus on Sales or Marketing?

The market is finally looking up. It's time to reach out for new business, add staff, and start getting your name out there again. But where is “there” in this new market landscape? In the beginning you were told you had to have a website. If...

Attracting Clients: Do You Market to Their Emotions?

Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...

How to Reach the “Other” Target… Men!

I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...

What Luxury Agents Do for That Sale

According to the LA Times, real estate agents listing an $8-million home in Santa Monica wanted to ensure a good crowd for an open house last month, so they hired a stilt walker, shirtless male jugglers and a contortionist who floated in the pool, encased...

Why Should Realtors Use LinkedIn?

Although much more conversational that its original intent, LinkedIn is still best used to gain professional connections. By linking up with mortgage professionals, appraisers and even other agents (for referrals or joint venture opportunities) Realtors can build a great network around the Social Web. Remember that the...

How Do You Track Social Media ROI?

Social Media is rarely tied to direct, instantly measurable sales. What must be measured are influence, engagement and conversation. No easy task! Yet clients like to see numbers justifying the time and energy expended on Blogging, tweeting, and updating Facebook regularly. Social media interaction tends to...

Surprising Condo Market Recovery – Can You Guess Where?

The hardest hit real estate market in the U.S. is making a resounding recovery! The Miami Association of Realtors report that existing condo sales topped 1,500 units in the month of March. That’s an 85% surge in the market! It’s surmised that lower priced units and...